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Home > Relationships > Raising Parents > Why are package labels for baby food so hard to read?

Why are package labels for baby food so hard to read?

Early exposure to nutritious foods goes a long way in developing healthy food habits in kids, but labels often make it difficult for parents to understand what they are feeding their children

Many parents use the front of the package to decide on their purchases. So, it's important for nutrition educators, who are well-informed, to help parents navigate this occasionally. Photo: iSTOCKPHOTO
Many parents use the front of the package to decide on their purchases. So, it's important for nutrition educators, who are well-informed, to help parents navigate this occasionally. Photo: iSTOCKPHOTO

Early exposure to nutritious foods may help children develop more healthful eating habits, but package labels can make it difficult for parents to understand what they are feeding their kids, states a new study. This novel study was published by Elsevier in the Journal of Nutrition Education and Behaviour.

Researchers compared products for infants and toddlers, examining aspects of vegetable and fruits contributing to the ingredient lists. They reviewed, for example, whether the vegetable or the fruit in the product was a puree or a powder, and where it was listed among the ingredients and product name.

The goal of the research is to help parents understand how the front-of-package labels indicate the contents of infant and toddler foods. By better understanding packaging and labels, parents can make more informed decisions regarding food purchases for their children.

"Our hope is that nutrition educators will note differences between the ingredients list and the front label of the package. Many parents use the front of the package to decide on their purchases. So, it's important for nutrition educators, who are well-informed to help parents navigate this occasionally challenging infant and toddler food product market," explains Mackenzie J. Ferrante, PhD, RDN, Department of Food Science and Human Nutrition, Colorado State University, Fort Collins, CO, USA.

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This study's findings demonstrate that inconsistent information exists on some commercial infant and toddler food packages. Food preferences develop early for children through exposure of flavours. Thus, it is important that nutrition educators and healthcare professionals help parents navigate the marketplace. Their work can help parents improve their children's lifelong health through better nutrition as infants and toddlers.

"We want the front of the packages—where those vegetables might be listed—to accurately represent the primary ingredients, and even the flavour, of the product. We want to promote more transparency so parents and caregivers can buy the food they want their children to learn to eat at the family table. Let's make it easier for them to do that," says Susan L. Johnson, PhD, Department of Pediatrics, Section of Nutrition, University of Colorado Anschutz Medical Campus, Aurora, CO, USA.

  • FIRST PUBLISHED
    09.02.2021 | 11:45 AM IST

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