For the love of ‘magical’ beans
Harish Bhat’s new book takes readers on an adventurous journey from the coffee plantations of Coorg to graveyards in Japan—to remind them of the joy a hot cuppa brings
An Extreme Love Of Coffee is an adventure story running on a caffeine kick. It’s simple, fast paced and constantly reminds you why we need coffee in our lives, every day, maybe even every hour. It’s also a tribute to Indian coffee blends. After writing two books on business, marketing and consumer behaviour—The Curious Marketer: Expeditions In Branding And Consumer Behaviour and Tatalog: Eight Modern Stories From A Timeless Institution—Harish Bhat, the brand custodian of Tata Sons Pvt. Ltd and a Mint columnist, has published his first novel that blends coffee and magic, with enough servings of adventure and travel. It follows a young couple, Rahul and Neha, who, after drinking a cup of “magic" coffee, are entrusted with a quest that promises to end in treasure. As they race from the lush green coffee plantations of Coorg to strange graveyards in coffee-loving Japan in search of the prize, they find Japanese assailants trailing them with swords, a friendly ghost and their passion for warm frothy concoctions and each other. A part of a poem by Neha sums up the spirit of the book: “Coffee love, do you rise like steam. Warm aromas that make my dream? With delicious magic by your side. On what carpet am I astride?" The book reminds coffee-drinkers why they love the drink and gives non-drinkers enough reason to give it a try.
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FIRST PUBLISHED17.12.2019 | 08:56 PM IST