A new study says the pursuit of happiness, peace, and personal growth are the reasons most Indians meditate, not stress. Conducted by mindfulness and meditation app, ThinkRight.me, the survey also finds Indians turning to meditation for better sleep.
The survey was done among 1000 individuals between the ages of 18-60 years living in Mumbai, Delhi, Bengaluru, and Pune, the survey also cites stress management and better sleep as other key areas where meditation has helped individuals. The practice is on the rise, as data from the app shows; almost 40% of the users of ThinkRight.me meditated daily in 2020, spending a total of 2.64 billion minutes on the app in the entire year.
The survey also sheds light on how meditation helps different age groups differently. Peace and happiness was the number 1 reason correspondents said they practise meditation across age groups.
The survey found that while women in Mumbai meditate to seek peace and personal growth, Pune and Bengaluru users rated peace and happiness higher, while Delhiites turned to meditation for better sleep and stress management.
“India often tops the charts when it comes to studies on stress and anxiety. At ThinkRight.Me, we are big believers of the power of thinking right, therefore the name, because our thoughts do guide how our day and life pan out,” said Rajan Navani, vice chairman and managing director of JetSynthesys, the company that owns the app.
Data shows that people have taken to meditation during the covid-19 pandemic. The maximum traffic seen on ThinkRight.me was between April 2020 and June 2020, during the lockdown period, with DAUs (Daily active users) increasing by 50% coupled with a significant increase insubscriptions too. The daily positive affirmations followed by guided meditation offerings top the charts for what helped app users the most in 2020.