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Why Kanye West is not happy with Adidas

The rapper took a jibe at the brand for 'blatant copying' his Yeezy slides after nearly a decade of collaboration

Kanye West turned to his Instagram handle and shared a post to criticise the shoe manufacturer and its CEO, Kasper Rorsted, for the ‘fake Yeezys’. (REUTERS)

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Kanye West took a jibe at Adidas for “blatant copying” of his Yeezy slides after nearly a decade of collaboration.

According to Billboard, Adidas originally showed their new Adilette slides, which will retail for $55, earlier this month, and the 45-year-old rapper isn't pleased.

West recently turned to his Instagram account and shared a post to criticise the shoe manufacturer and its CEO, Kasper Rorsted, for the “fake Yeezys”.

Also read: Meet the men who make sneakers from recycled plastic bottles

He captioned the post and wrote, "THIS IS YE driving down the same street Kobe passed on Maybe I feel that Mamba spirit right now."

West fired a direct shot at Rorsted, stating, "To Kasper I'm not standing for this blatant copying no more."

He continued, "To all sneaker culture To every ball player rapper or even if you work at the store This is for everyone who wants to express themselves but feel they can't cause they'll loose their contract or be called crazy".

 

A pair of Nike Air Yeezy 1s, worn by rapper Kanye West, sold for $1.8 million, triple the previous record for sneakers, at a Sotheby's auction last year.
A pair of Nike Air Yeezy 1s, worn by rapper Kanye West, sold for $1.8 million, triple the previous record for sneakers, at a Sotheby's auction last year. (AFP)

"Bravery is not being afraid Bravery is overcoming your fear for your truth This Ye with the blue paint on my face These shoes represent the disrespect that people in power have to the talent This shoe is a fake Yeezy made by adidas themselves I'm not talking to DC about this either Kasper come talk to me Happy Monday," he added.

The apparel and shoe collaboration between West and Adidas was officially announced in December 2013, with the first collection arriving in February 2015, as reported by Billboard.

The Yeezy Slide was released in 2019, and thanks to the Eva Foam rubber, the lightweight slip-on style footwear exploded in popularity due to its simple, non-sweaty wear, especially in the summer.

In 2020, sales for Yeezy sneakers reached nearly $1.7 billion in annual revenue, netting Yeezy $191 million in royalties, according to Bloomberg.

Also read: Why sneakers are everywhere

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