(Reuters) - Want to look good for a Zoom meeting but don't want to get too dressed up? A Japanese apparel company has created a "Pajamas Suit" that's meant to resemble office attire but feel as snug as sleepwear.
Aoki Holdings is offering navy, beige, black and dark grey suits, for both men and women, as "more than pajamas and less than fashionable clothes."
Sold as suit separates, the jackets are knit cardigans and can be mixed and matched with elastic-waist pants designed for sitting for long periods. All items, available online, cost 4,990 yen (around ₹3,500) and upwards.
The suit's comfort factor can be attributed to its double-knitted Melange fabric, as well as a light and elastic jersey material. They are breathable, and offer free range for easy movement more than actual suits. They are also safe for home washes.
The unique suit highlights the ways clothing makers across the world are trying to adapt as they struggle to sell business suits, with the pandemic keeping office workers at home.
A US survey by the Pew Research Center shows that most people want to continue working from home even after the pandemic, pushing apparel companies to innovate in a new era of "office" work.
A costly affair
This isn't the first time Japanese designers have come up with an innovative idea to stay ahead in the game. In November, Japanese brand Cox Co's Mask.com chain began selling hand-made masks adorned with diamonds and pearls for a whopping million yen (around Rs. 7,10,000).
The diamond masks are adorned with 0.7 carat diamond and more than 300 pieces of Swarovski crystal, while the pearl masks contain around 330 Japanese Akoya pearls.
