Follow Mint Lounge

Latest Issue

Home > Fashion> Trends > Milan Fashion Week will be digital, almost

Milan Fashion Week will be digital, almost

Of the 63 brands, only Giorgio Armani, Dolce & Gabbana and Etro will present live shows at the five-day June event

Models present creations from the Salvatore Ferragamo Spring/Summer 2021 collection during the 2020 fashion week in Milan. (REUTERS)

Milan Fashion Week will remain mostly digital for menswear previews in June, with just three fashion houses opting to host guests in their showrooms as international travel just begins to resume amid the lifting of coronavirus restrictions.

Giorgio Armani, Dolce & Gabbana and Etro plan to present live shows with guests during fashion week, which is scheduled for 18-22 June. A total of 63 brands are preparing new collections for the spring-summer 2022 previews.

The Milan fashion chamber on Tuesday projected a 15%-20% increase in 2021 revenues compared with 2020, when revenues for clothing generated by Italian fashion houses plunged by nearly a quarter to 51.5 billion euros ($63 billion) due to the effects of the pandemic, reports AP.

Adding in eyewear, jewelry and cosmetics, Italian brands are expected to generate over 80 billion euros ($98 billion) in income, an increase of 17% over 2020.

“It is a good sign, better than we expected,’’ Italian National Fashion Chamber President Carlo Capasa said. "We should close 10% lower than 2019, but it looks like a net recovery, and we hope to return to our usual levels in 2022.”

While luxury was one of the hardest-hit sectors during the pandemic, Capasa underlined that fashion was one of the most dynamic in March among Italian industries. He noted that orders still had not reached hoped-for levels, indicating a level of “prudence” in the market.

The June 21 Giorgio Armani show will take place in Milan, while on July 6, the Giorgio Armani Prive fashion show will be held at the Italian embassy during the Paris Fashion Show for Haute Couture, reports AFP.

"The return to live attendance has been decided following the current general improvement in public health with relation to the pandemic," the group announced.

It warned its plans could still change, however, depending on the rate of coronavirus infections going forward.

"The organisation of the shows will comply with the distance and safety rules required by law and the actual holding of the events, in any case, will be conditional to the evolution of the pandemic," it added.

Next Story