“Who decides what’s feminine and what’s masculine? It’s about time we stepped away from these stereotypes,” says Eishita Puri, founder of homegrown jewellery brand Eurumme, which has recently launched its gender-fluid accessories collection.
Eurumme is among the increasing number of brands that are including gender-fluid accessories to their collections. Much of the rise can be attributed to the change in tastes, spending power of millennials and post-millennials and the values they base their investments on. “The industry is now gradually looking beyond stereotypes. Gender fluid jewellery is certainly a step in the right direction. Young consumers, particularly millennials, are increasingly affecting this change,” adds Puri.
More brands are coming up with collections "featuring diversity or are doing shows with models irrespective of not just gender and body but also age", insists Ritumainty Mondal, founder of Perthro Jewellery.
Here’s a selection of some genderless accessories:
Delhi-based Eurumme’s pieces are transitional and contemporary in design. The Oblong Link Chain (left) and Flat Link Chain (right) handcrafted in brass are perfect examples. Available on Eurumme.com; both, ₹2,500
Perthro’s design philosophy stems from social impact and cultural issues. The ‘It’s Okay to Cry’ collar pin is part of its latest collection, ‘L’anno Pazzesco’ (‘The Crazy Year’ in Italian). Available on request; ₹895.
Mumbai-based contemporary jewellery label Lune’s rings are hand-crafted and customisable. Available at Shoplune.com. Prices for above rings start from ₹2,000.
Popularised by Harry Styles, éliou’s jewellery is inspired by the sand and sea. Available at eliou-eliou.com; Blue Millefiori Bracelet at ₹4,289.
The collaboration between the iconic house of Comme Des Garçons and Japanese jewellery brand Mikimoto resulted in seven pieces that combined pearls with sterling silver. The collection aims to change the norm of how pearls are won, and by whom. The Akoya cultured pearl necklace set in silver is testament to it. Available at Comme des Garçons and Dover Street Market stores across the world; ₹4,80,712
(Comme Des Garçons and Mikimoto)
Brazilian jewellery designer Alan Crocetti’s eponymous label offers a wide range of designs that are categorised as per which part of the body you wear them on, as opposed to gender. The single-piece Raptor Earring Rhodium made in sterling silver is an easy wear. Available on Alancrocetti.com; ₹16,020