The clothing retailer Zara unveiled a new cosmetics line as it branches out into beauty products.
Zara, the flagship of Spain’s Inditex SA, will sell a range of products in refillable containers for eyes, lips, face and nails, the firm said in a statement Monday.
The cosmetics will go on sale in the brand’s stores as a new section under the name Zara Beauty. They’ll initially also be available for purchase online from May 12 in Europe, North America, China, South Korea, Japan, Australia and New Zealand before gradually being rolled out elsewhere, reports Bloomberg.
Several of Zara’s fast fashion competitors already sell cosmetics, including its larger European rival Hennes & Mauritz AG. Asos Plc and Boohoo Group Plc do as well. The trend follows a trail set by luxury retailers, including Burberry Group Plc, which have been selling cosmetics for several years.
Last year, the luxury brand had released a line of perfumes after a year-long collaboration with Jo Malone, the famous London perfumer who started the Jo Loves label and is known for her skill in storytelling through scent.
The collection, called Zara Emotions by Jo Loves, included eight fragrances.
The unisex Zara Emotions perfumes came at a time when the world was, and still is, coming to terms with covid-19. Global luxury brands are in the red. Consumers have been thinking twice about clicking the Buy button. Why then come out with a product that most probably will never feature on any priority list?
“Everybody’s priorities and luxuries are different,” Malone, 57, insisted in an interview with Mint. “Covid has affected all industries. Hospitality…my goodness, my heart goes out to them. At least we can go online and sell. Having said that, I know a scented candle or fragrance would be the last thing you will think about if you are trying to feed your family. But my job is also to create jobs. Entrepreneurs create jobs, not politicians.”